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grand opening, store news -

Today is the day we go live with the store! I'm so excited. This is something I've talked about doing for years! I'm so thankful to all the people that supported and encourages me along the way. This is just the beginning. I have so many more collections and products I want to add, all in good time. Right now I want to savor and appreciate how much I've done already. Actually, right now I need to get back to making the final tweaks to go live!

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mission statement, mood board, working hard -

I've been hard at work getting things ready for the launch! Today I'm finalizing the look and feel the website and my products, so I can build a consistent brand. I'm think about who my customers will be and how I can help them. I'm also trying to write descriptive copy for each of my collections, which is so hard for me! So if things sound cheesy or stupid, don't shame me! I'm trying! ;P

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Today we are being strategic

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